I am a Marketing, Business Development, and Business Reengineering Management Professional with over 20 years of successful experience across diverse sectors including Education, Human Resources Training and Development, Oil and Gas Retail, Legal Consultancy, and Electronics Retail. I have a robust background in Property and Real Estate Marketing and Management.
I excel at developing and overseeing integrated marketing strategies, advertising, and creative development to support a company’s brand, mission, vision, and goals. My extensive experience in retention and sales strategy is grounded in thorough market research and ROI analysis.
Throughout my career, I have cultivated a strong background in community relations and team management. I am effective at leading team members to achieve business goals, and I pride myself on being detail-oriented and efficient, with strong skills in both time and project management.
I am a keen analyst with excellent communication, negotiation, and relationship management skills. My wide exposure to conflict resolution, collaboration, empathy, interpersonal skills, and problem-solving has been a key asset in my professional journey. I am self-motivated and committed to driving success in all my endeavors.
I have a proven track record in developing and executing integrated marketing strategies that align with a company's brand, mission, vision, and goals. My ability to blend advertising, creative development, and market research ensures that each campaign is both impactful and measurable, driving brand recognition and business growth.
With over two decades of experience, I excel in managing teams and projects to achieve business objectives. My detail-oriented approach and efficient time management skills enable me to oversee complex projects while ensuring timely delivery and high-quality results. I foster a collaborative environment that motivates team members and promotes productivity.
I have extensive expertise in devising and implementing sales and retention strategies based on in-depth market research and ROI analysis. My strategic insights and data-driven approach have consistently resulted in increased customer retention and revenue growth, proving my ability to enhance business performance and profitability.
My strong background in community relations and conflict resolution has been instrumental in building and maintaining positive relationships with stakeholders. I possess excellent communication and negotiation skills, which allow me to effectively manage conflicts, collaborate with diverse teams, and foster a culture of empathy and cooperation within the organization.
EducationUniversity of Oxford, Saïd Business School
Executive Programmes- Oxford Artificial Intelligence Programme
- Oxford Digital Marketing: Disruptive Strategy Programme
- Neuroscience For Business ~ MIT Management Executive Education
- Data Storytelling and Visualization ~ Economist Education
- An Introduction to Consumer Neuroscience and Neuromarketing ~ Copenhagen Business School
Kenyatta University, Nairobi
Kenyatta University, Nairobi
Experience
As the Management Director, I have successfully overseen the strategic direction and daily operations of the company for over 11 years, driving growth and efficiency while managing diverse teams and projects in Nairobi County, Kenya.
I created and implemented a pricing policy to maximize debt collection and suit various client requirements, and organized market information into online brochures, graphics, and newsletters, significantly enhancing the company’s marketing outreach.
At Thika Greens Golf Resort, I spearheaded marketing initiatives to boost brand presence and attract clientele, working concurrently with my role at Thika Greens Ltd to ensure cohesive marketing strategies across both entities.
I led the Learning and Development unit to achieve an annual turnover of Kshs 9 million against a target of Kshs 6.7 million, and attained an average evaluation score of 97% per training program, exceeding the benchmark of 85%.
I improved staffing, implemented effective marketing strategies, and re-engineered daily operations across the group, resulting in a 20% profit increase within three months and a 40% boost in operational efficiency.
I was instrumental in opening new campuses and increasing student enrollment by 43% through strategic use of TV commercials, print media, and career talk sessions, significantly enhancing the institution's visibility and appeal.
I reduced outstanding station debts by 71% through aggressive debt collection and rigorous vetting of creditors, increased product volumes by 10-18%, and achieved a 70% staff self-improvement training rate by boosting staff morale and minimizing stock losses.
I initiated and managed collaborations with Moi University and the Cyprus Institute of Marketing, implemented debt collection policies reducing over 30 days debt to 17%, and introduced weekend intensive tuition classes, driving portfolio growth through various business development ventures.
I introduced the company to various UN bodies and foreign embassies, facilitating trade opportunities, and surpassed sales volume targets by 29% through a flexible and strategic sales approach.
I efficiently managed office operations including meeting organization, database management, staffing and payroll administration, and banking, ensuring smooth administrative procedures and effective liaison with staff, suppliers, and clients.
I taught Business Studies and Commerce, prepared comprehensive lesson plans, assessed student performance, and introduced various extracurricular activities, including student visits to Tumutumu Children's Ward, fostering holistic student development.
During my teaching practice, I gained valuable experience in delivering lectures, assessing student performance, and contributing to the academic and personal growth of students through innovative teaching methods.
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